What was once a turn-of-the-century shoe factory in Lynchburg, VA is now a residential-style boutique hotel blending the urban architecture of two landmark brick warehouses with the fashionable styling of a modern hotel. Paying homage to its origins, the décor is accented with historical artifacts from the heyday of the Craddock-Terry Shoe Corporation, and guests enjoy shoe-themed amenities including in-room complimentary continental breakfast served in an old-fashioned wooden shoeshine box.
Christner was able to secure The Craddock Terry Hotel's membership into the prestigious Historic Hotels of America. The 44 room property also has a very special greeter, Buster Brown, a wire-haired fox terrier.
"Our hotel went from an annual occupancy of 40% when Kimberly took over to an average occupancy of 82% in 2013 and has increased our ADR from $99 to well over $154. Every indication is that she will improve the property performance," stated hotel owner and developer Hal Craddock.
Due to the occupancy and ADR performance, the Craddock Terry Hotel is now evaluating options to expand the hotel adding an additional 56 rooms, expanding the on-site brewery, adding a spa and additional meeting space.